Does your website need a cup of coffee? There are many things that can inhibit the speed of a site, but one thing is certain: the slower the site, the more traffic you lose. This is not just our opinion, it’s part of how search algorithms determine which sites to send traffic to. If you are slow, Google will look for other sites with similar content that are faster and serve those sites to your potential visitors instead. And if there are no competitors, you still run the risk of your visitors deciding they don’t want to wait and they move on. Data changes quickly so this could be outdated by now, but 57% of website users abandon a site if takes longer than 3 seconds to load; and for every extra second, you are estimated to lose 11% more traffic. There are many elements that go into a fast site, and we’ll help look for where we can have the most impact.